DESIGNED, DEVELOPED & CURATED

Curated is Red Theory's collection of proprietary products, theater concepts, and design solutions developed through years of experience designing luxury entertainment environments.

Each offering has been created to solve a specific challenge while elevating the experience of the room. From fully developed theater concepts and custom seating to future acoustic solutions, every collection reflects our commitment to design, craftsmanship, and performance.

Avenue Theaters

A collection of fully developed private cinema concepts designed to accelerate the journey from inspiration to reality.

WHAT IS AVENUE THEATERS?

Avenue Theaters is Red Theory's collection of signature cinema designs. Each concept has been carefully developed as a complete entertainment environment, bringing together architecture, lighting, acoustics, seating, and technology within a cohesive design vision.

WHY WAS IT CREATED?

Many homeowners know they want an exceptional private cinema but struggle to translate inspiration into a clear direction. Avenue Theaters provides a thoughtfully developed starting point; eliminating the uncertainty of a blank page while preserving the flexibility to personalize every detail.

WHY IS IT BETTER?

Unlike generic renderings or template designs, Avenue Theaters is built upon decades of real-world theater design experience. Every concept has been developed using the same principles, coordination, and technical expertise that guide our custom projects. The result is a proven design framework that reduces decision fatigue, accelerates development, and delivers a more cohesive final outcome.

Each Avenue Theater is tailored to the architecture of the home, the lifestyle of its owners, and the unique requirements of the project; creating a private cinema that feels both deeply personal and professionally considered.

Browse the Avenue portfolio and choose the theater design that best fits your vision, style, and room requirements. Once you’ve selected your preferred concept, complete our inquiry form to begin the process.
We’ll schedule a project consultation to review your selected design, discuss your space, answer questions, and understand your goals. During this stage, we’ll also review timelines, seating requirements, interior finish options, and overall project expectations.
Once the project scope is confirmed, we’ll issue a fixed-price proposal for your custom theater design package. This allows you to move forward with clarity and confidence, without unexpected design costs.
Our team gathers the technical and architectural information required to customize the design for your home. This includes room dimensions, ceiling details, doors, windows, bulkheads, HVAC considerations, and any construction constraints. We’ll also coordinate with your AV dealer or incorporate your preferred speakers, projector, screen, seating, and acoustic requirements.
We create a complete custom home theater design package tailored specifically to your space. This includes interior design drawings, architectural detailing, reflected ceiling plans, finish concepts, lighting direction, and technical coordination required for construction.
Avenue provides a comprehensive specification package outlining all recommended materials, finishes, fixtures, and design elements. Physical finish samples can also be provided for review prior to construction to ensure confidence in every detail.
Once complete, your final design package is delivered digitally through our online portal. Your contractor, AV integrator, and project team will have access to all required drawings and documentation needed to execute the theater with accuracy and efficiency.

THE SEATING COLLECTION

A collection of luxury seating designs created specifically for private cinemas, media lounges, and entertainment spaces.

WHAT IS THE SEATING COLLECTION?

The Seating Collection is Red Theory's portfolio of custom seating designs developed through years of creating private cinemas and entertainment environments for discerning homeowners. The Abbey, Aspen, and Preston collections have each been carefully designed to balance comfort, craftsmanship, and aesthetics while integrating seamlessly into the architecture and interior design of the room.

WHY WAS IT CREATED?

After years of designing entertainment spaces, we recognized that seating often became a compromise between comfort, appearance, and functionality. We created the Seating Collection to provide a more thoughtful solution; one that approaches seating as an integral part of the overall environment rather than simply furniture placed within it.

WHY IS IT BETTER?

Unlike off-the-shelf seating, every collection has been developed using the same design principles that guide our theater projects. Careful attention is given to ergonomics, proportion, sightlines, materiality, and long-term comfort to ensure each piece enhances both the experience of the room and the performance of the space. Every model is custom built in California and made to order, with a curated selection of configurations, materials, and finishes that allow each collection to be tailored to the unique character of the project.

Whether incorporated into a dedicated private cinema, a media lounge, or a multi-purpose entertainment space, each seating design is intended to feel like a natural extension of the room; created for the way people gather, relax, and experience entertainment together.

Refined, timeless, and effortlessly elegant, the Abbey is designed for interiors where comfort and sophistication are equally important. Its clean silhouette, tailored upholstery details, and balanced proportions make it equally at home in dedicated cinemas, media lounges, and multi-purpose entertainment spaces.
Design Features
- Classic architectural profile with contemporary detailing
- Ergonomically designed for extended viewing comfort
- Tailored arm design with integrated functionality
- Available in a wide range of luxury textiles and leathers
- Custom contrast piping and stitching options
- Fully configurable layouts and seating arrangements
- Designed to complement both traditional and transitional interiors
The Aspen embraces a softer, more relaxed aesthetic inspired by modern luxury living. Featuring generous proportions and inviting comfort, it is designed for families who view their media room as a natural extension of everyday living. Elegant yet approachable, Aspen creates an atmosphere that encourages gathering, conversation, and connection.
Design Features
- Contemporary residential-inspired design
- Deep seating and enhanced lumbar support
- Soft, sculpted lines for a relaxed aesthetic
- Ideal for media rooms and family entertainment spaces
- Customizable dimensions and configurations
- Premium performance fabrics, velvets, and specialty textiles
- Integrated power recline and technology options available
Bold, sophisticated, and distinctly architectural, the Preston was designed for the modern private cinema. Clean lines, precise detailing, and a more tailored profile create a seating experience that feels luxurious while maintaining a strong visual presence within the room. The Preston is equally suited to contemporary residences, yachts, and estate theaters where design and performance are paramount.
Design Features
- Architectural silhouette with refined detailing
- Optimized sightline and ergonomic positioning
- Premium cushioning engineered for long-duration comfort
- Custom arm widths, finishes, and detailing options
- Integrated lighting, charging, and control capabilities
- Available in bespoke materials and custom dimensions
- Ideal for contemporary theaters and high-performance entertainment environments